If you are catering to a global audience, then your website’ server location is inconsequential. On the other hand, if your audience comes from a particular country or countries, then it is crucial that your site is hosted on a server that is located in the country from where you get the most visitors. Repeat studies have shown that the farther is your website physically from your audience, the slower it loads on their devices. Also, search engines rank your website higher if your site is in the same location as your audience. Although there are ways to circumvent this limitation, such CDNs, it is best to host your server as close to your audience as possible. Use Domain Location Checker to discover yours or your competitor’s website location, their domain registrar, age, and domain privacy status.