Page authority is a score that rates your web page according to its potential to get high ranking and rating from search engines like Google. Page authority is a direct product of all your SEO activities, back link creation, and quality content creation efforts. Note that page authority is specific to a particular web page, i.e. it is specific to a URL. In other words, different web pages on the same website usually have different page authority scores. The Page Authority Finder helps you check your web page score from time to time so that you know how much more effort to put into making your pages more search engine friendly.