Twitter can arguably be the most important weapon in your battle for the top search engine rankings. More people are using Twitter to communicate with their friends, their followers, and even the businesses. A robust Twitter strategy is almost indispensable for consumer-oriented companies. The Twitter Health section helps you analyze your Twitter activity and make improvements to it. One thing that makes Twitter a great option to expand your business is that it offers a lot more potential for targeted marketing than Facebook via its analytics, an ecosystem of supported apps, and searchable conversations. Always check your Twitter Health.