Compare with Competitor

Compare Websites is a free tool that runs SEOJuicer's full audit — the same SEO, performance, and technical checks used in a standalone site audit — on two URLs at once, then lines the results up side by side. Every metric, from overall score down to individual checks like load time, internal link count, and images missing alt text, gets a clear winner marked wherever a genuinely better direction exists, plus an overall verdict for each site.

It exists because a single audit tells you what's wrong with a page, but it doesn't tell you how that stacks up against the competition you're actually trying to beat in search results. Whether you're pitching a redesign, sizing up a competitor before a content push, or just curious how your site compares against the market leader in your space, running both sites through the same checks at the same time gives you a genuinely comparable, apples-to-apples answer instead of two separate reports you have to reconcile yourself.

When you submit two URLs, the tool checks each site's own audit cache first — a recently audited site is used as-is, while an uncached one runs a fresh scan across every SEO, performance, and technical module SEOJuicer's full audit uses. Both sites' fresh scans run genuinely in parallel through a shared concurrency limit, so the comparison completes in roughly the time a single full audit would take rather than twice as long. Each metric row is then calculated the same way it would be on a standalone audit report, and a winner is marked wherever the metric has a clear better direction — a higher score, a faster load time, fewer missing alt tags.

Metrics without an objectively better direction, like external link count, are shown for both sites without a forced winner, since more or fewer isn't inherently good or bad without more context. Results reflect each site's live HTML, headers, and response at the moment the comparison runs; results are also cached briefly per site so a repeat comparison involving a recently checked domain returns faster on subsequent runs.

• Use it before a redesign, not just after a launch. Comparing your current site against a competitor's is a fast way to spot exactly what's holding your rankings back before you commit to a rebuild.
• Pay close attention to performance differences. Load time and page size differences of even a second can noticeably affect bounce rate and conversions, often more than a small SEO score gap does.
• Don't chase a single winning row in isolation. A category leader is calculated from several metrics together, so treat individual row wins as data points rather than the whole verdict on a category.
• Re-run the comparison after making changes. Since every check runs live, a comparison from before a fix won't reflect it — re-comparing confirms whether the change actually closed the gap.